Ministry of Urban Development launches the “Nai Chetna-Pahal Badlav Ki”- A Community-led National Campaign Against Gender-Based Discrimination

Ministry of Urban Development launches the “Nai Chetna-Pahal Badlav Ki”- A Community-led National Campaign Against Gender-Based Discrimination.Kerala also launched the campaign under the umbrella of the Kudumbashree Mission.It is a four-week campaign, aiming at equipping women to recognise and prevent violence and making them aware of their rights.Activities will be centred on the theme of ‘Gender equality and gender-based violence.’This will be an annual campaign focussing on specific gender issues each year. The focus area of the campaign this year is gender-based violence.

Implementing Agency

• This campaign will be implemented by all states in collaboration with Civil Society Organisations (CSO) partners, and actively executed by all levels including the states, districts and blocks, engaging the community institutions along with the extended community.
• The campaign will bring together all line departments and stakeholders to create a concerted effort in acknowledging, identifying and addressing the issues of violence.

Kudumbashree Mission

• It is the poverty eradication and women empowerment programme implemented by the State Poverty Eradication Mission (SPEM) of the Government of Kerala.
• The name Kudumbashree in Malayalam language means ‘Prosperity of the Family’. The name represents ‘Kudumbashree Mission’ or SPEM as well as the Kudumbashree Community Network.

National Rural Livelihoods Mission

• It is known as “Deendayal Antyodaya Yojana-National Rural Livelihood Mission (DAY-NRLM)”.
• It is a centrally sponsored programme, launched by the Ministry of Rural Development in June 2011.
• The government accepted the recommendation of the Prof. Radhakrishna Committee and restructured “The Swarnjayanti Gram SwarozgarYojana (SGSY)” into “National Rural Livelihoods Mission (NRLM)” in FY 2010-11.
• To reduce poverty by enabling the poor households to access gainful self-employment and skilled wage employment opportunities, resulting in appreciable improvement in their livelihoods on a sustainable basis, through building strong grassroots institutions for the poor.

Sub-Schemes

MKSP

• In order to promote agro-ecological practices that increase women farmers’ income and reduce their input costs and risks, the Mission has been implementing the Mahila Kisan Shashaktikaran Pariyojana (MKSP).

SVEP and AGEY

• As part of its non-farm livelihoods strategy, DAY-NRLM is implementing Start-Up Village Entrepreneurship Programme (SVEP) and Aajeevika Grameen Express Yojana (AGEY).
• SVEP aims to support entrepreneurs in rural areas to set up local enterprises.
• AGEY, launched in August 2017, to provide safe, affordable and community monitored rural transport services to connect remote rural villages.

DDUGKY

• Deendayal Upadhyaya Grameen Kaushalya Yojana (DDUGKY) aims at building placement-linked skills of the rural youth and placing them in relatively higher-wage employment sectors of the economy.