Department for the Promotion of Industry and Internal Trade (DPIIT) and Invest India, in collaboration with the Department of Industries and Commerce, Nagaland organised the ODOP Sampark Event in Nagaland.The event aimed to create awareness about the One District One Product (ODOP) and PM Gati Shakti (Logistics) initiatives.
Major Highlights of the Event
- Enhancing Market Access: One of the primary objectives of the event was to improve market access for Indian products, particularly from Nagaland, in foreign markets like the European Union (EU), Switzerland, and others.
- Infrastructure Development: To support the ODOP products from Nagaland, various measures to improve logistics facilities were highlighted .
One District One Product Initiative
- ODOP is an initiative to boost economic growth at the district level by promoting and branding one product from each district of the country.
- The idea is to leverage the local potential, resources, skills, and culture of each district and create a unique identity for them in the domestic and international markets.
- Over 1000 products have been selected from all 761 districts in the country. The initiative covers a wide range of sectors, including textiles, agriculture, processed goods, pharmaceuticals, and industrial items.
- Also, multiple ODOP products were displayed at the World Economic Forum in January 2023 in the Indian Pavilion at Davos in Switzerland.
Background
- The concept of ODOP was first launched by the Uttar Pradesh government in January 2018.
- The scheme was successful in reviving the traditional industries and crafts of the state, such as chikankari embroidery, brassware, pottery, carpets, leather goods, etc.
- Inspired by it, the central government adopted the concept and launched it as a national initiative.
Implementation
- The Ministry of Food Processing Industries (MoFPI) implements the scheme for the food processing sector.
- The Ministry of Textile inaugurated the ‘Lota Shop’ at National Crafts Museum, New Delhi under the Central Cottage Industries Corporation of India Limited (CCIC) to showcase and sell the products of ODOP scheme.
- The Directorate General of Foreign Trade (DGFT) also aligned its Districts as an Export Hub initiative with ODOP to boost exports.
One District One Product Awards
- Recognizing the efforts of various stakeholders in promoting economic development and realising the vision of Atmanirbhar Bharat, DPIIT has instituted the One District One Product Awards.
- These awards will acknowledge the outstanding work done by States/UTs, Districts, and Indian Missions Abroad.
- The awards will be launched on the Rashtriya Puraskar Portal.