One District One Product (ODOP) programme, an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry collaborated with the Government of Gujarat to promote indigenous crafts and artisans of the state.
The ODOP Wall was jointly inaugurated on 20 July 2023 by Manmeet Nanda, Joint Secretary, DPIIT and Aarti Kanwar, Resident Commissioner and Secretary (Economic Affairs), Government of Gujarat, at Garvi Gujarat Bhawan, New Delhi.
Gujarat, with its 33 districts, offers a wide range of unique products, including traditional crafts such as Gamathi block prints and Mata-ni-Pachedi, as well as agricultural goods such as groundnut and cumin.
The collaboration between ODOP and the Government of Gujarat includes product tagging and story cards to enhance the promotion and recognition of Gujarat’s unique products.
The partnership aims to increase the visibility of Gujarat products at the national level and drive consumers towards the emporia, thereby boosting sales.
