Piramal finance company opened the first all-women branch in Kochi
Team Current Hunt
Piramal Finance opened the first all women branch named “Maitreyi” at Thripunithura near Kochi to cater to the unique needs of women customers.
Kerala was chosen as the location for the inaugural branch due to its demographic and market dynamics, 50% of customers in Kerala are women, as against the national average of 20%.
Kerala also has a high percentage of self-employed individuals, highlighting the entrepreneurial spirit of the state’s population.
Each Maitreyi branch has a dedicated team of 7-15 women employees to cater to the specific needs of the customers.
The company plans to set up a 500-strong branch network across 1,000 locations by the end of the year, showcasing its commitment to financial inclusion and serving the needs of customers across the country.
