- Piramal Finance opened the first all women branch named “Maitreyi” at Thripunithura near Kochi to cater to the unique needs of women customers.
- Kerala was chosen as the location for the inaugural branch due to its demographic and market dynamics, 50% of customers in Kerala are women, as against the national average of 20%.
- Kerala also has a high percentage of self-employed individuals, highlighting the entrepreneurial spirit of the state’s population.
- Each Maitreyi branch has a dedicated team of 7-15 women employees to cater to the specific needs of the customers.
- The company plans to set up a 500-strong branch network across 1,000 locations by the end of the year, showcasing its commitment to financial inclusion and serving the needs of customers across the country.
