- Saugata Gupta, Managing Director and CEO of Marico Limited, was named the new Chairman of the Advertising Standards Council of India (ASCI).
- Parth Sinha, President of Response at Bennett Coleman & Company Limited, was elected as the Vice Chairman of ASCI.
- Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Limited, was appointed as the Honorary Treasurer of ASCI.
ASCI
- ASCI, established in 1985, is a voluntary self-regulatory organization within the Indian advertising industry.
- It operates as a non-profit company under Section 25 of the Companies Act.
- ASCI’s primary mission is to promote self-regulation in advertising and protect the interests of consumers.
- It enforces a code of self-regulation that mandates advertising that is legal, decent, honest, truthful and non-dangerous or harmful while ensuring fairness in competition.