- Hyperlocal e-commerce startup Magicpin has recently entered into an agreement with the National Cooperative Consumer Federation of India (NCCF).
- Under this, tomatoes have been started selling at Rs 70 per kg through selected online platforms registered on government-backed ONDC.
- NCCF was established on 16 October 1965.
- NCCF functions under the Ministry of Consumer Affairs, Food and Public Distribution, Government of India.