Tata-owned Air India’s subsidiaries Air India Express and AirAsia India unveiled a common, refreshed branding as ‘Air India Express’.
On 18 October, it was unveiled on the first brand-new Boeing 737-8 aircraft at a ceremony at Mumbai Airport.
On the occasion, Air India Express Chairperson Campbell Wilson and Managing Director Alok Singh unveiled the new brand identity, logo, and design.
The airline’s new visual identity features an energetic and premium colour palette of Orange and Turquoise with Tangerine and Ice Blue being the secondary colours.
The Orange symbolizes Air India Express’ brand values of excitement and agility, reflecting the state of quintessential Indian warmth.
Turquoise embodies the brand personality qualities of style with a contemporary premium sensibility and digital-first approach.
