Swachh Diwali Shubh Diwali campaign has been launched by the Housing and Urban Affairs Ministry.
This campaign has been launched on 06 November 2023 under Swachh Bharat Mission-Urban 2.0. It will continue till 12 November 2023.
The campaign’s concept emphasizes how important it is to have a clean and eco-friendly celebration.
The campaign is meant to create a sense of responsibility towards the environment and communities by encouraging people to buy locally- produced goods.
The campaign is also meant to create a sense of responsibility towards the environment and communities by encouraging people to celebrate Diwali without using single-use plastic and to give priority to pre and post-Diwali cleanliness.
