Reserve Bank of India launched “RBI
Reelathon 2026” on 16 June 2026 at its office in Thiruvananthapuram, Kerala
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Reserve Bank of India
(RBI) launched “RBI Reelathon 2026” on 16 June 2026 at its office in
Thiruvananthapuram, Kerala.
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The campaign is targeted
at college students and focuses on cyber-enabled financial fraud awareness.
¨
It covers themes such as
cyber fraud reporting, smart borrowing practices, timely reporting, and safe
digital banking habits.
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RBI Reelathon 2026 is a
multi-phase awareness initiative involving around 150 colleges in Kerala.
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In the first phase,
awareness sessions are conducted on safe digital banking and responsible
borrowing.
In the second phase, students create and
submit short videos (reels) on topics like:
1. Illegal
loan applications
2. Mule
account networks
3. Cyber
financial frauds
4. Cyber
hygiene
Cyber financial fraud refers to crimes conducted
through digital platforms, mobile applications, or electronic payment systems
to deceive users.Common fraud types include fraudulent investment schemes,
digital arrest scams, illegal loan apps, fake job offers, and mule account
misuse.The campaign highlights the concept of the “golden hour” in cybercrime reporting,
which refers to the initial time period after fraud detection.Prompt reporting
during this period can help freeze transactions and improve chances of fund
recovery.