Reserve Bank of India launched “RBI Reelathon 2026” on 16 June 2026 at its office in Thiruvananthapuram, Kerala

¨     Reserve Bank of India (RBI) launched “RBI Reelathon 2026” on 16 June 2026 at its office in Thiruvananthapuram, Kerala.

¨     The campaign is targeted at college students and focuses on cyber-enabled financial fraud awareness.

¨     It covers themes such as cyber fraud reporting, smart borrowing practices, timely reporting, and safe digital banking habits.

¨     RBI Reelathon 2026 is a multi-phase awareness initiative involving around 150 colleges in Kerala.

¨     In the first phase, awareness sessions are conducted on safe digital banking and responsible borrowing.

In the second phase, students create and submit short videos (reels) on topics like:

1.     Illegal loan applications

2.     Mule account networks

3.     Cyber financial frauds

4.     Cyber hygiene

Cyber financial fraud refers to crimes conducted through digital platforms, mobile applications, or electronic payment systems to deceive users.Common fraud types include fraudulent investment schemes, digital arrest scams, illegal loan apps, fake job offers, and mule account misuse.The campaign highlights the concept of the “golden hour” in cybercrime reporting, which refers to the initial time period after fraud detection.Prompt reporting during this period can help freeze transactions and improve chances of fund recovery.