Nationwide campaign ‘Badhna Hai Toh Yahan Judna Hai’ launched to boost digital skilling

Nationwide campaign ‘Badhna Hai Toh Yahan Judna Hai’ launched to boost digital skilling

¨     Nationwide campaign ‘Badhna Hai Toh Yahan Judna Hai’ launched to boost digital skilling.

¨     The nationwide campaign “Badhna Hai Toh Yahan Judna Hai” was launched by Union Minister Jayant Chaudhary.

¨     The campaign has been launched to accelerate India’s digital skilling movement through Skill India Digital Hub (SIDH).

¨     The campaign was unveiled on the sidelines of the India AI Impact Summit 2026 to deepen the country’s digital skilling ecosystem.

¨     Legendary actor Amitabh Bachchan was brought on board to enhance awareness and participation in the Skill India Digital Hub (SIDH).

¨     SIDH has already onboarded more than 1.5 crore registered candidates, emerging as one of India’s largest unified digital skilling platforms.

¨     The initiative aims to expand citizen access to upskilling, reskilling and lifelong learning opportunities in the AI-driven economy.

¨     The minister stated that platforms such as India Stack and now SIDH have expanded access to public services and skill development at unprecedented scale.

¨     Built as a mobile-first AI-enabled platform, SIDH integrates multiple government skilling initiatives with industry-aligned courses.

¨  The platform provides features such as LMS-enabled learning hub, digitally verified credentials, QR-enabled digital cvs and Aadhaar-based ekyc registration.

¨   It caters to students, graduates, working professionals and aspiring entrepreneurs by removing barriers of access, language and credibility.

¨     The campaign will be rolled out across digital media, social platforms and QR-enabled touchpoints to promote lifelong learning and support India’s goal of becoming a global skill capital.