¨
The fourth establishment anniversary of Ayush Export Promotion Council
observed.
¨ On 4 January, the fourth establishment
anniversary of the Ayush Export Promotion Council (AYUSHEXCIL) was observed in
New Delhi.
¨ The event highlighted India’s efforts to
promote exports of traditional medicine and wellness products.
¨ Since its formation, AYUSHEXCIL has been
engaged in capacity building and export facilitation initiatives.
¨ Export procedures, regulatory compliance and
international outreach programmes have been strengthened by the Council.
¨ Exports of AYUSH and herbal products
increased by 6.11% between 2023–24 and 2024–25.
¨ India’s traditional medicine systems under
AYUSH have received formal recognition in bilateral trade agreements such as
the India–Oman CEPA and the India–New Zealand FTA.
¨ These agreements include dedicated annexes on
health-related services and traditional medicine, strengthening cooperation and
market access in this sector.
¨ AYUSHEXCIL has been entrusted with anchoring
the Ayush Quality Mark programme of the Ministry of Ayush.
¨ The Quality Mark programme was launched
during the 2nd WHO Summit on Traditional Medicine in December 2025.
¨ The Council aims to enhance global acceptance
and certification of AYUSH products in its fifth year.
¨
AYUSHEXCIL functions in consultation with the Ministry of Ayush with
support from the Ministry of Commerce and Industry.
